What does an imprint mean?

Turn over almost any book on your shelf. The name at the bottom of the spine — the one that isn’t the author — is the imprint: the publishing name the book appears under. Big houses run dozens of them, each with its own flavor and shelf. It’s the difference between a book that says self-published and a book that says published.

An imprint tells a browsing reader — and a bookstore, and a library — that a house stood behind this book. That someone chose it, made it properly, and put their name next to yours.

The house flags

Pronto Publishing runs seven imprints, each flying over its own shelf:

When your book goes through our press, it can fly the flag that fits — its name on your cover’s fine print, your copyright page, and (with an ISBN) the industry record. You keep every right and every dollar of royalties. That’s the sentence that doesn’t exist anywhere else in publishing: a house behind your book, and 100% of the royalties in front of it.

Or fly your own flag

For $500, one time, we build you your own imprint — permanently. We search the name so you don’t collide with an existing publisher, file it properly, register it with Bowker, and configure the press so every book you ever make with us wears it. Your publishing name, on your books, forever. It’s how a brand becomes a house.

One more plain thing: our flags mean something, so they come with a house rule — we don’t fly them on content that breaks Amazon’s guidelines. Edgy is a voice. It’s never a violation. That discipline is what keeps every flag — including yours — worth flying.